The Comeback Plan for Busy Aussie Blokes
You used to be fit. Then life got busy - work, beers, late nights, Uber Eats. Iron Office Coaching helps you get structure, habits and progress that stick.
Three summers later...
still hiding in a T-shirt at the beach?
You know how to train and eat well. It’s not that you’re lazy. Without a plan that fits real life, it always catches up.
Late nights turn into Netflix and Uber Eats.
You plan 5 sessions, hit 3, call it failure.
A few weekend beers undoes the whole week.
I'm Brendan, and I built this because I drifted too.
Eight years ago, I was 65 kilos, stuck in the same loop. I’d train hard for a week, then blow it on the weekend. Monday was always a restart, Friday a reset.
Getting a coach changed everything. Someone else tracked progress, showed me what actually worked, and kept me honest when I drifted.
I wasn’t naturally disciplined. I just learned to make a smarter plan and build habits that lasted. That’s what turned stop-start effort into momentum.
Now I coach ambitious blokes 25 to 35 to do the same, before career, marriage and kids make the window smaller.
Build your plan. Get your edge back.
Coaching to support your life, not just your training
We’ll build a structure around your week together, so training, meals, and progress stay simple even when life gets busy.
We’ll build time-efficient workouts that fit your work schedule
We’ll simplify your nutrition so it fits your routine—and actually sticks.
You track, I’ll handle the data—so you can just execute and progress.
How we’ll build your comeback
Clarity and planning call
We talk through your routine and find where things fall apart. Then we map out a simple plan that fits your actual life.
12 Weeks of High-Touch Coaching
Across 12 weeks, we build habits that hold - training, food and weekends. The goal isn’t perfection, it’s consistency that lasts when life gets busy.
Ongoing 8-week Blocks
Each 8-week block has its own goal to keep things exciting. I step back a little. You keep growing.
Blokes who locked in the plan, and got the comeback.
These clients didn’t go at it alone. We built the plan together, and it changed everything.
We built a plan that fit his life - training locked into his calendar, meals on repeat, weekly check-ins for accountability.
In 12 weeks, he dropped 8 kilos, halved his body fat and became the most athletic he’d been since high school.
After our first consultation, Brendan laid out the plan, leaving me with clarity and excitement.He kept me accountable and helped me stay on track with food, and soon we started to see real results.
Compared to other coaches I've had, Brendan’s support is on another level. He’s always checking in and making sure we’re on the same page.
Brendan made it so clear and simple for me. I just followed it, and it worked."
Now that's completely changed with Brendan’s structure and encouragement. For the first time, it’s actually working.
What sets Brendan’s coaching apart is how he tailors everything to my goals, lifestyle, and challenges. He genuinely cares about my progress, both physically and mentally.
Working with Brendan has been one of the best decisions I’ve made."
We started simple, just walking more, training at home, and getting my eating under control. The structure made everything easier. I didn’t have to think about what to do, I just followed the plan.
Six months later, I’d lost 17 kilos. I'm way more confident in how I feel but more importantly I'm much healthier. I'm strong and feel like my body is in a good place. Even my girlfriend’s mum told me I look bigger."
Still have questions? Here’s what blokes ask most.
Iron Office Coaching is 100% online. Everything runs through the Iron Office App, where you log training, nutrition, photos and progress. Combined with weekly check-ins and coaching calls, you get the same accountability as in-person coaching without the wasted travel time.
Aussie blokes 25 to 35 who used to be fit but drifted. You’re still training and eating well enough, but without a real plan, progress stalls. You don’t want to be the bloke who peaked at 21. You want your comeback.
The plan flexes with your schedule. Work, beers, weekends, Netflix, Uber Eats, all of it. We build smart habits around the chaos so training doesn’t fall apart when life gets busy.
You’ll log training sessions, nutrition, photos, and measurements in the Iron Office App. I review your data weekly, check your form when needed, and adjust your plan so you’re never left guessing.
It’s personalised, not templated. We build your plan inside 12-week and 8-week blocks so you can reset goals, not restart progress.
You can freeze your coaching for $30/week and keep access to the Iron Office App and your guides. That way nothing falls apart, and you can restart when ready.
Phase 1 (12 Weeks): $1,920 AUD upfront or $704 per month
Phase 2 (8 Weeks): $760 AUD upfront or $418 per month
12-Month Autopilot Roadmap: $5,500 AUD upfront or $505 per month
12-Month High Touch Roadmap: $8,400 AUD upfront or $770 per month
(Pricing current as of September 2025, subject to change)
If this sounds like you...
You used to be fit, but life took over- You train and eat well enough, but weekends and blowouts reset it
- You’ve lost more hours to Netflix and Uber Eats than to the gym
- You don’t want to be the bloke who peaked at 21
- You know career, marriage and kids are coming, and the comeback window won’t stay open forever
Your window is now - each year gets busier. The habits you set today decide whether you carry strength and pride forward or drift further away.
